The Power of Habit is a book written about the science behind habits - what habits are, why they exist, and how they can changed. It talks not only about habits in individuals but also about habits in successful organizations and how organizations use the science of habits to be more successful. Do you ever wonder how Target can send you coupons for the exact thing you need at the store or why you find yourself drawn to the Cinnabon counter in a mall? This book explains those ideas and best of all, it explains how you can change habits.
Has this book changed my life? No. Could it? Yes, I do believe it could if I followed the principles laid out so simply in the book. Regardless of if you want to change habits in your own life, this book is definitely worth reading. It was fascinating to learn about the science of habits and how I can drive myself home when I couldn't give someone directions to my apartment to save my life. This book was filled with so many incredible insights and I highly recommend it to anyone. 5 stars.